Thank you for your interest! I am a freelance business and marketing consultant in Brooklyn, NY. I help companies, small businesses and individuals to connect the dots between social media, marketing and business. After all, likes and followers are not showing in the balance sheet!
Over the past 30 years I have spent professional time in different industries and roles. From a professional soccer player I went on to become a banker, spent significant time in the hospitality industry, went into technology, back into banking and from there into marketing and social media marketing. One thing these different jobs had in common: People! All my jobs were in the area of sales, business development and marketing. All positions included managing and supervising people as much as 250 in a high pressure call center environment. My professional career also made me experience how things work in small business, in a tech start-up and in large corporations. My experience, while many say it is “un-focused”, has become a major advantage in what I am doing today. My various experiences across industries have given me the ability to understand how people function and how to connect dots between marketing, social media and business.
“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have”. – Steve Jobs
While Steve Jobs didn’t make this statement in relation to marketing and social media, it fits right in. No other industry, or “marketing department”, is more influenced by different experiences, size of the business, people and perception than social media marketing. Those that watch the social media industry and the events, trends and what happens on a daily basis will be able to confirm this. In social media, what was important yesterday, is not today, and what is important today, doesn’t count tomorrow. As an example I want to mention how success in social media marketing was measured yesterday, in likes and followers. Today, more and more marketers (and CFO’s) are looking for a better outcome, preferably measurable on the balance sheet. In other words, of all the likes and followers, how many actually bought?
I don’t do things because others are doing it. I do things because they make sense. – Vitus Feldmann
My stick in social media marketing has always been “social media is a sales driver, if you treat it as such”! While this statement made me one of the first openly making such an outrageous statement, it has also helped me to gather laughs and enemies in the industry. When all the hype started, likes and followers were the big thing to go. While for many it still is, those that actually pay the bill have come over to my side. You should not spend 6 or 7 figure marketing budgets for likes and followers, and your sales are pretty much unchanged.
I help brands, businesses and individuals to do better marketing and social media marketing. My focus is revenue creation, because that is what keeps the business going. Spending millions in advertising and marketing on Facebook is just not something that will show you a decent return. That the bulk of marketers does so, doesn’t make it right.
“Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don’t adjust”.
If you want to characterize me in the industry of marketers and social media marketers, always questioning and improving the status quo is probably the closest of all characterizations. I don’t do things because others are doing it. I do things because they make sense.
On a much lighter note, I am also an avid photographer and my favorite “model” is New York City. Over the past years I made some interesting experiences and have developed a considerable fan base. I had never thought that I have “creative blood” and I am proud of my accomplishment. As I stated, my favorite model is New York City, but I have started to combine the beauty of New York City with the beauty of people. Check out the “Photography” section of my site.