Originally posted on Social Media / SEO / Mobile / Digital Marketing News:
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any marketing strategy. A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media.
A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.
Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.
1. Identify a social media manager
With the many tasks involved with running a…
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