Originally posted on Social Media / SEO / Mobile / Digital Marketing News:
Do you use Twitter’s built-in analytics tool?
Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
Like Facebook and LinkedIn, Twitter’s Analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with advertiser status can access Twitter Analytics data.
However, Twitter does not require you to start advertising before you can access the Analytics dashboard, so a handy workaround is to request advertiser status without buying ads right now.
If you don’t already have an advertiser…
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